Join Work Write, Inc. President Cheri Lockett Zubak at the September meeting of the Philadelphia Metro Chapter of the Society for Technical Communication. Cheri will be speaking on “Developing Content as a Business Asset.”
Time and Location
- Date: September 14, 2010
- Time: 6:30 – 8:30 pm
- Location: Giant Community Center, 315 York Road, Willow Grove, PA 19090
- Registration Recommended: http://www.stcpmc.org/
Description
Download the presentation and notes: http://www.workwriteinc.com/resources/business_asset/
As technical communicators, we’re used to being told we are a support group that doesn’t directly contribute to our employer’s financial success. What if you could change that? What if you could develop documentation that is so good your customers would buy it? What if your documentation could become a major factor in why customers purchase your company’s products? How can you make yourself a company asset by reinventing documentation that is good enough to be a saleable product?
In this presentation, Cheri will talk about ideas such as:
- The characteristics of content as a business asset
- Aspects of documentation that prevent it from becoming a company asset
- The process of remaking content as a company asset
- Examples of information products that attract loyal readers
- Strategies for remaking our work products and ourselves as a company asset
[...] delivered this presentation at the September 2010 meeting of the Philadelphia Metro chapter of the Society for Technical [...]